Spark & Co

In 2024, I had the incredible opportunity to help Spark & Co with their complete rebranding, marking an exciting new chapter for Zoé's brand! 🔥✨
As Spark & Co continues to grow and innovate, this new look reflects Zoé's commitment to LGBTIQA+ inclusivity, collaboration, and delivering exceptional results for her clients. From a fresh logo to a bold new color palette, the rebranding perfectly captures the vibrancy, energy and passion that Zoé and Spark & Co is known for. This was more than just a visual update – it was a reflection of Zoé's core values and her vision for a more inclusive world. Together, we reimagined Zoé's brand to better align with who she is and where Spark & Co is headed.

I’m so proud to have been part of this transformation and I'm excited to see where Spark & Co will go next with their refreshed identity! Take a look at Zoé’s website here.

Style Guide

My work with Zoé began at the end of 2023, where we worked together to envision what her branding should look like, encapsulating everything she represents with Spark & Co. The end result was an entire Branding Style Guide, including a brand new logo, updated colour palette, vibrant graphics and a full library of usable templates in Canva.

Open purple style guide titled "Spark & Co Visual Branding Style Guide" with illustrated LGBTIQA+ people and a graphic design booklet inside.
A colorful set of A6 cards about inclusive language, gender-neutral language, greetings, and their importance, featuring cartoon characters and various tips for respectful communication.

Inclusive Language Cards

One of the most important aspects of Zoé’s work with Spark & Co is to create change for the better for LGBTIQA+ inclusivity. Together, we designed and created a set of A6 cards, designed especially to assist in changing language barriers.

Flyer promoting LGBTQIA+ workshops and pride celebration with illustrations of diverse people, rainbow flags, a megaphone, and QR codes for booking free discovery calls.

A5 Flyers

Zoé attends a lot of events, including her own workshops. We developed these promotional flyers for her to use during these events, using QR codes to capture leads.

Illustration of craft and educational materials, including markers and a coloring page, a laptop with a microphone and pen, printable name tags, and colorful fidget toys.

Graphics

One of the most enjoyable parts of Zoé’s rebranding was the development of some seriously cool custom graphics, including these hand-drawn icons.

White T-shirt with a purple logo on the front saying 'Spark & Co' and a stylized microphone. The back features a colorful circular illustration of diverse people holding hands under a rainbow with the text 'Welcome to a world where everyone belongs'.

Shirt Designs

To accompany Zoé at her events, we designed and developed a set of custom shirts (along with other merchandise).

Mobile mockups of email designs with purple and green color scheme featuring a logo with a megaphone, headlines about news and blogs, an image of a woman holding a dog, and contact information.

Email Designs

An essential part of any Marketing ecosystem is email. Zoé and I worked together to build her templates and get Spark & Co set up in MailerLite.

Postcards

Zoé is a highly bubbly and social person, which shows in just about everything she does. Together we developed and designed a set of postcards for her to hand out to her connections, both at events and in her day-to-day life working within Spark & Co.

Two post card designs for Spark & Co Consulting with colorful illustrations, one showing a globe with people around it and another with a megaphone and the message "welcome to a world where everyone belongs!"
A smiling woman with purple curly hair wearing large green glasses, earrings, and a green shirt with colorful patterns, standing in front of a colorful graffiti wall, with pride rainbow pins on her shirt. 
Zoé Kennedy, CEO & Founder - Spark & Co

“Zoê completely overhauled my business branding and visual presence - and I am so happy with the outcome!”

“Working with Zoê was easy; whenever I described an idea about a branded template we might need, she would send drafts that made sense of my ideas. There was always an open path for me to return with any edits, and I could always rely on Zoê for experienced advice on what would look or land best for my brand.

Zoê also became a trusted VA to my sole trader business, giving me someone to throw ideas around with and learn together with.

Anything I am doing visually for my business in the future will be done with Zoê and I highly recommend her efficient and creative services.”