P.S I’m Vegan

Stack of branding and style concept booklets with a modern, abstract cover design featuring pastel colors and a heart-shaped leaf, titled 'PS I'm Vegan'.

One of my most enjoyable projects was to assist my sister Crystal in the creation of her new business ‘PS I’m Vegan,’ offering artisan vegan hampers to their customers. It was my job to develop the logo, branding and packaging designs for PS I’m Vegan, following Crystal’s vision for the brand.

Open style guide book showing color palette with pink, pale olive, olive, slate, and mustard, along with a photo of multicolored eucalyptus leaves, and logo design options with the phrase 'I'm Vegan' in various styles and colors.
Illustration of various vegan-friendly food items with smiling faces, including tahini, chickpeas, olives, assorted nuts such as cashews, almonds, and a red date, all on a pink background.

Branding Design

Taking a softer approach, we chose a softer colour palette that was both natural and muted. This carried over into the packaging designs.

Four pages of informational charts about plant-based proteins and calcium sources, along with a detailed shopping list with categorized ingredients and notes.

Poster Designs

Crystal loves to offer a range of freebies to her vegan community. Some of these items were printable information sheets that assisted people in identifying vegan-friendly foods and their nutritional benefits. I roughly illustrated these food items and designed the downloadable PDF’s for her.

Open decorative box with colorful abstract pattern on outside, yellow interior, and a note inside that says 'PS I'm vegan' with a small lemon illustration.
Eco-friendly product packaging box with abstract pastel design, labeled 'PS I'm vegan,' indicating natural and cruelty-free vegan products, fully recyclable.
Two colorful, abstract-designed vegan product packages with labels that say "PS I'm vegan" and space for product descriptions, emphasizing natural and cruelty-free qualities.
Open cardboard box with colorful abstract-patterned packaging and an insert with product information and branding.
Two cylindrical tins with metallic lids, labeled as vegan and natural, featuring abstract colorful designs and informational text about product features and eco-friendly packaging.

Packaging Designs

Using soft and natural shapes, we developed specially branded packaging for Crystal’s vegan products and shipping boxes.